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8th November 2007

Adviva is Awarded Full IASH Accreditation

The results of the ABCe audit revealed that Adviva were amongst ten of the thirteen founder members of IASH to be awarded full IASH accreditation.

Adviva has also developed its Brand Guard policy as a written demonstration to advertisers of its own commitment to setting and raising industry standards. The site vetting policy laid down by Brand Guard goes further than IASH standards by not permitting sites/pages that contain un-moderated forums, user generated content, social networks or peer-to-peer sites onto its network. The policy was created to ensure the highest quality of inventory for advertisers and the right calibre of advertisements for Publisher's.

By passing ABCe's rigorous audit Adviva has met the requirements and adhered to the principles of IASH's Code of Conduct which were launched to provide advertisers and agencies with confidence and reassurance in online advertising. "Full IASH accreditation is another independent validation of Adviva's strict quality inventory policy and our commitment to transparency and best practice", Adviva CEO Todd Treusdell.