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27th September 2007

Adviva Launches Radius to Provide Additional Premium Inventory for Publishers

Adviva, the UK's largest CPM-focussed advertising network, is launching Radius, a new technology to enable publishers to extend their inventory to meet the demands of their advertisers and thereby increase revenue without developing more pages. The technology tags site visitors then displays the advertising to them when they appear elsewhere on the Adviva network.

Commenting on the launch, Phil Coote COO of Adviva adds, 'Radius provides a win-win solution for advertisers and website publishers. This gives site publishers access to additional inventory and revenue on advertising space outside their own site. It also addresses the increasing demands of advertisers by enabling them to reach their desired users on premium sites, even when their preferred publisher site sells out of inventory.'

The site owners implement the Adviva vTag on their own pages, and the visitors are recognized instantly when they reappear elsewhere on the Adviva network and can be shown the advertising in real-time.

The launch of Radius follows other products launched this year from the network including Adviva Select; a buying option that allows advertisers to select multiple locations from groups of specific named sites within the Adviva network.

About Specific Media

Specific Media, one of the advertising industry's fastest-growing interactive media companies, enables advertisers to target consumers based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. Specific Media's network reaches more than 140 million U.S. monthly unique users. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com

Contact:
Christine Schoultz
Specific Media
949.861.8898
cschoultz@specificmedia.com