Wish you could connect with your specific demographic market online with scale and accuracy?
Our Demographic Prediction Technology predicts age, gender and household income.
Until we came along, online demographic targeting was merely buying websites with high percentages of a desired demographic audience. Through our advanced proprietary Demographic Prediction Technology, we are the first and only advertising network to offer user-based demographic targeting with scale and accuracy.
User-Based
Demographic Targeting
Our Demographic Prediction Technology targets consumers throughout our Premium Network.
- Age
- Gender
- Household Income
desired target audience
Site-Based
Demographic Targeting
Target Demo: Males
Target Category: Sports
| Website Audience Composition | |
|---|---|
| Male | 55%‡ |
| Female | 45%‡ |
desired target audience
‡ Results based on audience composition across top 10 sports sites according to comScore, April 2008
No website's audience is 100% Male, Female, Android –you get the point. Targeting websites guarantees that a portion of your ad impressions will be wasted on website visitors who are outside of your target demographic audience.
We target people, not websites. Our Demographic Prediction Technology reaches your exact demographic audience with unprecedented scale and accuracy, eliminating wasted impressions.
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