Is it too much to ask that your message reach the most receptive consumers? We think it's smart.
We've developed a unique Behavioural Targeting Index that scores online consumers based on interest and intent.
Other advertising networks behaviourally target past visitors to endemic websites within their networks that are geared towards particular market segments, but this limits their ability to scale your campaign. Plus, it's not as specific. Our unique user-based approach is more targeted, making your campaign more effective.
Scenario: You are an Airline Company looking to get your message in front of Airline Shoppers online.
Other Advertising
Network Way
- Tag everyone who visited one of the generic travel websites in their network as Travel Shoppers.
- Hope you didn't actually want to scale your campaign since there are only a limited number of endemic travel sites on their network to begin with.
- Serve your air-travel ad to these Travel Shoppers the next time they visit other websites in the network.
- Hope you don't notice how many of your air-travel ad impressions they just wasted on Car Rental Shoppers, Cruise Shoppers or Browsers.
Smarter Specific
Media Way
- We collect anonymous data across our Data Network, reaching 95% of online consumers.
- Our Behavioural Targeting Index assigns a score predicting interest and purchase intent.
- Because our technology is based on more data points than any other network, we can distinguish between high-intent Air Travel Shoppers versus Generic Travel Shoppers or Browsers.
- The combined size of our Data Network and Premium Network enables us to get your air-travel ads in front of more high-intent Air Travel shoppers than any other ad network.
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