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Tim Vanderhook
Co-Founder, President and Chief Executive Officer
Tim Vanderhook co-founded Specific Media in July 1999 when he recognized a need in the industry for an ad network that offered premium-site publishers and delivered efficient ROI results for advertisers.
Tim was largely responsible for creating the pop-under ad unit in 2001, when the dot com fallout began. Web publishers needed a new source of revenue to continue operating their companies and advertisers lost sight of the value traditional banners offered. The popular unit provided a large canvas for advertisers to deliver their messages and a new source of revenue for web publishers.
As the Internet ad industry continued to evolve and the pop-under ad unit started to fade in popularity, Tim shifted the company's focus toward creating advanced user targeting technologies to support all standard IAB ad units.
Since 2002, he has developed one of the most advanced ad serving platforms in the industry, which gives advertisers the unique ability to serve ads to users based on demographic, behavioral, contextual and geographic data across the web's most popular brand publishers. Today,Specific Media's Premium Network boasts the biggest roster of brand publishers on the web.
Tim is responsible for the strategic direction of Specific Media and communicating the corporate mission to external audiences.
Chris Vanderhook
Co-Founder, Chief Operating Officer
Before assuming his current title, Chris served as the company's Senior Vice President, overseeing day-to-day operations including all aspects of sales, media buying and ad operations.
Prior to joining Specific Media, Chris was a Personal Banker specializing in small business financing at Bank of America. He became a top-ranked associate regionally and nationally for his outstanding achievement in the procurement of new business finance clientele.
Chris received a BS degree in Business Administration at the Marshall School of Business from University of Southern California, Los Angeles.
Russel Vanderhook
Co-Founder, Senior Vice President
Russell oversees the implementation of new products for Specific Media and plays a key role in maintaining the company's technological edge.
Prior to assuming his current title in January 2003, he served as Chief Operating Officer of predecessor, Advertisement Banners.com, where he was responsible for day-to-day operations.
Roy E. Luna
Økonomidirektør
Roy Luna ble økonomidirektør i juni 2002. Før han kom til Specific Media var Roy økonomidirektør i SSP Solutions/Litronic, et børsnotert selskap innen datasikkerhet ved Public Key Infrastructure (PKI)-teknologi. Der var han ansvarlig for økonomi og administrasjon, inkludert alt i forbindelse med Securities and Exchange Commission.
Før han kom til SSP/Litronic var Roy adm. dir. og økonomidirektør i CareLine, et børsnotert selskap innen medisinsk nødtransport han var med på å grunnlegge. Han hadde æren for at over 125 millioner dollar ble samlet inn til finansieringen, og å få et banklån på enda 125 millioner.
Før han startet sitt eget firma jobbet Roy i Ernst&Young, der han opparbeidet seg omfattende erfaring innen regnskap og økonomistyring. Han fikk en BA i Business Administration fra California State University i Fullerton. Han er en aktiv CPA og er medlem av American Institute of CPAs og California Society of CPAs.
Fabrizio Blanco
Chief Technology Officer
Fabrizio joined Specific Media in January 2011 as Chief Technology Officer. Fabrizio previously served as Senior Vice President of Engineering and Chief Architect of the Fox Audience Network (FAN), News Corp.'s online advertising unit and the primary monetization arm of MySpace. At FAN, Fabrizio architected and built the world's largest display ad serving and optimization technology, serving, at peak, over 7 billion impressions a day and yield optimizing hundreds of thousands of campaigns across more than 2,000 publishers. FAN was acquired by the Rubicon Project in October 2010.
Fabrizio came to FAN through the acquisition of Strategic Data Corp (SDC) by News Corp for $150 million, where he served as Chief Technology Officer. SDC built the first performance optimized ad-serving system in 2000, which was utilized by several of the top ten ad networks including Specific Media. Previously, Fabrizio held different consulting roles for several Fortune 500 companies. He co-authored several pending patents, including Real Time Bidding (RTB) with Jason Knapp in 2006, which they launched into production at FAN in 2007. Fabrizio holds a BS and MS degree in Computer Science from University of Catania, Italy.
Colin Petrie-Norris
Managing Director – International
Colin Petrie-Norris joined Specific Media in 2008 as Managing Director – International. Petrie-Norris' responsibilities include managing Specific Media's portfolio of international business and overseeing European growth and expansion into new territories. As Specific Media continues its strategic growth in Europe and builds on its current market share, Petrie-Norris will spearhead the development of the company's rapidly growing client base across the region.
Prior to Specific Media, Petrie-Norris served as Chief Operating Officer of Advertising.com's International Division, where he oversaw the company's operations in UK, France, Germany, Spain, Norway, Sweden, Netherlands, Finland and Denmark. Petrie-Norris developed and executed a successful realignment business strategy for Advertising.com Europe through the centralisation and restructuring of operations, process re-engineering, creation of client services, the formation of advanced analytical teams and pioneering numerous technology advancements.
Before joining Advertising.com, Petrie-Norris was Business Manager at Capital One in Johannesburg and in Nottingham, UK where he piloted the first credit card in the South African market specifically targeting the underserved segment and launched a secured-credit card product for the UK market respectively.
Petrie-Norris received a bachelor's degree in Civil Engineering from the University of Cape Town in South Africa and is an accredited professional engineer.
Jon Schulz
Executive Vice President
Jon Schulz joined Specific Media in 2008 as Senior Vice President of Global Category Development. In his current role as Executive Vice President, Jon is a key contributor to overall company strategy and direction, and continues to lead company efforts developing strategic relationships within global categories throughout the United States and Europe.
Jon joins Specific Media from Ford Motor Company, where he worked for more than 12 years in a variety of functions, including brand management, marketing communications, field sales, regional marketing, website development, direct marketing, incentives planning, field operations and dealer relations. Most recently, Jon headed Digital and Direct Marketing for Ford, Lincoln and Mercury brands where he was responsible for online and emerging media, dealer digital integration, brand websites and direct marketing. Prior to that, Jon was Brand Manager for Mercury car lines where he was responsible for marketing communications, pricing and packaging. Before joining Ford, Jon held several Information Technology positions at Eli Lilly and Company.
Jon has an MBA in Marketing from Indiana University and a BS in Management Information Systems from Central Michigan University.
Matt Wasserlauf
Executive Vice President, Video Platform and Services
Matt Wasserlauf became Specific Media’s Executive Vice President, Video Platform and Services following the company’s acquisition of Broadband Enterprises (BBE) in October 2010. Matt brings 20 years of media and advertising experience to Specific Media’s executive team.
Prior to joining Specific Media, Matt established BBE, a premier online video provider, in April 2004. Under his leadership, BBE emerged as one of the few full-service broadband companies offering online video advertising, original programming, and a video advertising technology platform known as VINDICO™.
Before forming BBE, Matt spent four years in television as Vice President of Sales at The Feed Room, now a division of Kit Digital. There, he helped lay the foundation for today’s streaming video advertising industry and generated millions of dollars in revenue.
Previously, Matt served as Director of Sales for CBS.com, where he delivered more than $10 million annually in revenue. He also spearheaded corresponding website ad sales for CBS network programs, including Survivor and The Late Show with David Letterman.
Matt earned an MBA degree from the University of Chicago Graduate School of Business and a B.S. in Marketing from Indiana University.
Jason Knapp
Executive Vice President, Product
Jason is Specific Media’s Executive Vice President of Product. Prior to joining the company, Jason served as Vice President of Monetization Products at the Fox Audience Network (FAN), News Corp.'s online advertising unit. There he led a number of critical initiatives including product managing the creation of News Corp.'s ad serving and optimization system, one of the world's largest such systems used globally by both FAN and MySpace. Jason joined FAN from Strategic Data Corporation (SDC), which was acquired by News Corp in 2007 to launch News Corp's advertising technology efforts. Jason was part of the founding team and led product management, sales, and support of SDC's ad serving and optimization platform, utilized by many of the top online advertising companies including Specific Media.
Prior to helping launch SDC in 1999, Jason consulted to top technology companies including Intel, HP and Microsoft, helping them accomplish major strategic initiatives. He also has several pending patents, including Real Time Bidding, and serves as an advisory board member to a number of Internet start-ups. Jason earned his MBA at the Anderson School at UCLA.
Drew Bordages
Juridisk direktør
Drew Bordages er Specific Medias juridiske direktør. I sitt arbeid bestyrer Drew firmaets juridiske avtaler verden over og går i bresjen for firmaets datasikkerhet og personvern.
Drew kom til Specific Media fra Gibson, Dunn & Crutcher LLP hvor han var juridisk rådgiver for en rekkeoffentlige og private firmaer, primært innen fusjoner og overtagelser, strategiske investeringer, sikkerhet og generell rådgiving.
Før han fullførte jusutdannelsen var Drew aktiv i politikken og jobbet i grasrotkampanjer både lokalt og nasjonalt.
Drew har en Bachelor of Arts i statsvitenskap fra University of Southern California og gikk ut fra jusstudiet i University of San Diego School of Law med høyeste karakter.
Tim Vanderhook
Tim Vanderhook co-founded Specific Media in July 1999 when he recognized a need in the industry for an ad network that offered premium-site publishers and delivered efficient ROI results for advertisers.
Tim was largely responsible for creating the pop-under ad unit in 2001, when the dot com fallout began. Web publishers needed a new source of revenue to continue operating their companies and advertisers lost sight of the value traditional banners offered. The popular unit provided a large canvas for advertisers to deliver their messages and a new source of revenue for web publishers.
As the Internet ad industry continued to evolve and the pop-under ad unit started to fade in popularity, Tim shifted the company's focus toward creating advanced user targeting technologies to support all standard IAB ad units.
Since 2002, he has developed one of the most advanced ad serving platforms in the industry, which gives advertisers the unique ability to serve ads to users based on demographic, behavioral, contextual and geographic data across the web's most popular brand publishers. Today, Specific Media's Premium Network boasts the biggest roster of brand publishers on the web.
Tim is responsible for the strategic direction of Specific Media and communicating the corporate mission to external audiences.
Chris Vanderhook
Before assuming his current title, Chris served as the company's Senior Vice President, overseeing day-to-day operations including all aspects of sales, media buying and ad operations.
Prior to joining Specific Media, Chris was a Personal Banker specializing in small business financing at Bank of America. He became a top-ranked associate regionally and nationally for his outstanding achievement in the procurement of new business finance clientele.
Chris received a BS degree in Business Administration at the Marshall School of Business from University of Southern California, Los Angeles.
Neil Garfinkel
Neil Garfinkel is a Founding Partner of Francisco Partners and focuses primarily on investments in the software and services sectors. Garfinkel serves on the board of directors of Cybit, Dextrys, Discrete Wireless, Emailvision, FrontRange Solutions, Mincom, Quadramed, Specific Media and WebTrends. He is a former director of AKQA (General Atlantic), Ex Libris (Leeds), Lynx Medical Systems (Picis), Office Tiger (RR Donnelley), Xcellenet (Sybase), IMPAC Medical Systems (Elekta), Card Capture Services (eTrade) and HMT Technology (Komag). Prior to founding Francisco Partners in August 1999, Garfinkel was a Managing Director of Friedman Fleischer & Lowe, a leading San Francisco private equity firm. Earlier in his career, he was a Vice President with Summit Partners. Garfinkel started his career as an attorney with Wilson Sonsini Goodrich and Rosati in Palo Alto and with Cravath, Swaine & Moore in New York.
Garfinkel received his J.D. from Columbia Law School where he was a Harlan Fiske Stone Scholar, and an A.B. from Harvard College.
Carl Eibl
Carl Eibl is a Managing Director at Enterprise Partners. At Enterprise, Eibl serves as an investment partner and leads investments in Internet 2.0, web and software based businesses, as well as restructurings, business buyouts and combinations. In addition to Specific Media, Eibl serves on the boards of numerous Enterprise portfolio companies - BMS, Enviance, IdenTrust, NEXX Systems, NP Photonics, Pivotal Systems, ReliOn and The Retail Equation. He also serves on the board of CONNECT and is a former Chairman of The Sanford Burnham Institute for Medical Research.
Prior to joining Enterprise, Eibl was the CEO of several high-profile technology and life science companies in San Diego. As CEO of publicly-held Maxwell Technologies (MXWL), Eibl led the recreation of Maxwell from an engineering and physics service organization for the U.S. military to a high-tech business catering various markets. Before joining Maxwell, Eibl served as President of Stratagene Corporation (STGN). Stratagene was later acquired by Agilent Corporation in 2007 for $250 million. Eibl also served as CEO for Mycogen Corporation, a publicly-held agricultural biotechnology company.
Eibl holds a J.D. from the Boston University School of Law in Boston, MA and a B.A. from Cornell University in Ithaca, NY.
Parker S. Kennedy
Parker S. Kennedy is executive chairman of First American Financial Corporation. He also serves as executive chairman of CoreLogic, Inc., which was launched from The First American Corporation in June 2010. Prior to the launch, he served as chairman and CEO of the combined entity, and held various titles within the organization since joining First American in 1977.
Kennedy serves on the boards of directors of various charitable organizations, including the Fletcher Jones Foundation. He is a past chairman of the board of the Santa Ana Chamber of Commerce, the Bowers Museum, and the Orange County Council of the Boy Scouts of America. Kennedy is also a past president of the American Land Title Association.
In 2010, Kennedy received a Semper Fidelis Award from the Marine Corps Scholarship Foundation in recognition of his lifetime of community and philanthropic leadership. In May 2003, Kennedy was recognized as one of America's top chief executives on Forbes Magazine's prestigious list of "Best-Performing Bosses."
A member of the California Bar Association, Kennedy practiced law for four years with Levinson & Lieberman in Beverly Hills, CA.
Kennedy holds an A.B. in Economics from University of Southern California, and a law degree from Hastings College of the Law.
Larry Goodman
Larry Goodman er ekspert på alle former for media, både tradisjonelle og digitale. Goodman finpusset medieferdighetene sine gjennom 20 år i Turner Broadcasting, inkludert 8 år der han samtidig var direktør for CNN-salg og markedføring og direktør for Turner Broadcasting Sales. Han har fått mange utmerkelser i bransjen og ble nylig omtalt som ”Media Maven” av Advertising Age.
Bill Burke
Bill Burke er medforfatter av Ted Turners selvbiografi fra 2008, ”Call me Ted”. Han har solide erfaringer innen ledelse fra kabel-tv og internett. Tidligere har Bruke vært administrerende direktør i The Weather Channel Companies der han hadde hovedansvaret for alle funksjoner. Før det var Bruke åtte år i Turner Broadcasting og Time Warner, der han holdt høystående posisjoner, blant annet direktør for TBS og Turner Classic Movies.
Ed McCarrick
Ed McCarrick bygget opp en lang og utmerket karriere gjennom 35 år i Time News Group. Til slutt ble han direktør og Worldwide Publisher for organisasjonen. Under hans ledelse ble Time kåret som den beste merkevaren av Advertising Age. McCarrick er nå direktør for account management & media partnerships i ICON International.
